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How HR Professionals Can Learn Social Media For Business

Originally posted: March 26, 2012 on TrishMcFarlane.com

When I first decided to get involved in social media, it was considered a useless waste of time by many people I worked with.  I had colleagues and supervisors that could not see how building a network of HR, recruiting and other business professionals could possibly be a benefit.  I won’t say that I knew exactly how valuable it would be, but I did see the potential for greater collaboration, access to information and insight I did not have at the time, and the ability to learn from professionals I would have never been exposed to any other way.

Now, over four years later, more HR and recruiting professionals are beginning to gravitate to the social platforms in order to provide better business directives to their internal and external clients.  When I started out, there were hours of trial-and-error while learning because there were no classes or conferences where you could learn how to do it effectively.  The benefit for today’s professionals getting into the space or for those who are using the platforms but want to take that use to the next level is that there are events where you can go and learn more in a day than many of us did in a month.

If YOU are someone who wants to learn more about using social media platforms for HR and recruiting, you need to mark your calendars now for The Conference Board’sSocial Media Strategies for HR Seminar.  Join me in New York City on April 17- 18, 2012 as we discuss and learn how to:

  • Leverage social networks to benefit the entire organization
  • Implement and manage social networks to spur innovation and knowledge sharing
  • Use social media to increase employee engagement and bolster employer branding
  • Manage the legal implications of social media in the workplace

I’ll be leading a session on how you can use social media to strengthen your employer brand and bolster employee engagement.  My co-presenter will be Steve Boese, Director of Talent Management Strategy for Oracle and host of the HR Happy Hour radio show.

Use discount code TM1 to get $250 off the registration cost!  You can register for one day or both.  I hope you’ll join us, you won’t be disappointed.

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